Sleepwear and intimates brand Koeksuster’s new fashion film Soft shades of pinks and blues, coupled with smiles, twirls and giggles. “I think it is important to always protect your sisters,” says a voice. This is the beginning of the fashion film created by Cape Town-based sleepwear and intimates brand Koeksuster for their latest campaign.
Glamour Magazine South Africa
Text: Tracey Che King, Marli Grobbelar; Photography: Supplied
Cape Town-based intimates brand, Koeksuster, recently dropped a feminist fashion film, and it’s fire!
The short film, titled, ‘Sisterhood and solidarity: An Ode to High School and Coming of Age,’ was directed by Thea Small, and takes a nostalgic look back on high school and what that experience could have been, and should have been.
Katie de Klee
The South African intimates brand celebrates the strength of feminine softness in its fashion film
South African lingerie brand Koeksuster has created its first fashion film addressing themes close to founder Marli Grobbelaar’s heart - sisterhood, solidarity and how to navigate being feminine in today’s social-media-heavy world.
Sisterhood and solidarity : An Ode to high school and coming of age
Koeksuster’s Fashion film, directed by Thea Small, is a a nostalgic look back on high school and what that experience could have been and should have been.
Between 10 & 5
South African feminist sleepwear and intimates brand, Koeksuster, recently shot its biggest campaign yet, a fashion film directed by Thea Small. The project explores the theme of sisterhood and solidarity and the creative team consider it an ode to high school and coming of age. It is a nostalgic look back on high school and what that experience could and should have been.
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Koeksuster is a self-proclaimed feminist intimates and sleepwear brand, promoting social change and the message that you can be of any size, colour or sexual orientation and still wear beautiful lingerie, purely for yourself.
Bokeh South African Fashion Film Festival
Official selection 2018
After receiving over 700 submissions, we present to you our Official Selections. Congratulations to the directors, teams and brands for producing such outstanding fashion films.
Between 10 & 5
Koeksuster – From class project to inclusive underwear brand and pro-feminist site.
Marli Grobbelaar started sleepwear and intimates brand Koeksuster as a project for a business studies class in 2016. A year later she turned it into an online store with the occasional pop-up shop stocking bralettes, t-shirts and lingerie and a blog for girls and womxn.