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#freeperiods - Amika George

The Free Periods movement was created by 18 year old student Amika George. Be sure to follow her on Twitter for regular updates as well as listen to her TED TALK here..
With the help of The Pink Protest, a feminist activist collective, #freeperiods has launched a peaceful protest supporting the Free Periods movement.

On WEDNESDAY DECEMBER 20TH we will PROTEST in Parliament Square to call on the British Government to end Period Poverty in the U.K.

As Amika explains to Evening Standard "“The ideal result is for the Government to make a statutory pledge to provide free menstrual products to girls who need them but my campaign is two-pronged in that I’m working to smash the ridiculous, gender-biased taboo surrounding periods,” Amika explained."

Read more about the project and their goals below...


on a mission to make sure that no girl in the UK is living in period poverty.


that menstrual care is a fundamental human right. Periods aren’t a choice, they are a natural part of the female bodies. This means menstrual care is not a luxury, but a necessity. No girl should be going without, however the reality is that in the UK, thousands of girls are missing school because they cannot afford menstrual care.


the UK Government to make a statutory pledge to end period poverty by providing free menstrual products to all girls in the UK on Free School Meals.

"We also believe that as well as changing the policy on periods, we need to normalise the conversation surrounding periods, and end the silence and stigma that is stuck to periods. Half of the world’s population bleeds every month, so why are we too embarrassed to talk about this very normal, natural process?

We need to smash the taboo around menstruation and this can only be done by expelling any embarrassment or shame, and talking about periods. No matter how bloody."

It's scary to think that even in a first world country such as the UK, period poverty is still an issue that has to be addressed. But projects such as Amika's movement gives us hope for the future. Every girl deserves to bleed freely without having to stress about how she'll be able to afford sanitary products. It's easy to get discouraged about period poverty if we just begin to think about the millions of girls world-wide that face health risk or miss out on their education because of the lack of sanitary products. But this movement goes to show that slowly, but surely women around the world are taking a stand to not only end period poverty, but also to fight the stigma society has towards menstruation.

Here are a few feel-good sanitary product campaigns, form the past few years, fighting stigma and advocating for change.

BodyFrom: Blood normal

Bodyform tackled period taboo by becoming the first ad to depicting menstrual blood.

BodyFrom: Blood

Don't let your period hold you back no matter who you are. Periods shouldn't stop us from keeping fit.

Hello Flo: First Moon Party

The series of Hello Flo ads takes a hilarious on the subject of first periods, making it "increasingly less taboo and hopefully selling some product in the process."

Learn more about the Free Periods movement here.

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